Top 5 Ahrefs Alternatives in 2026
Ahrefs is known for backlinks, but these alternatives offer better value for different use cases and budgets.
Why Consider Ahrefs Alternatives?
Ahrefs is excellent for backlink analysis and has expanded into a full SEO suite. However, at $129/month for the basic plan, it's a significant investment—especially if backlink analysis isn't your primary focus.
Depending on your specific needs, you might find better value in specialized tools or more affordable alternatives.
WebAudit
Best for Technical SEO with AI Analysis
While Ahrefs excels at backlinks, WebAudit focuses on technical SEO auditing with unique AI visibility features. If crawling and site health are your priorities over link analysis, WebAudit delivers more value.
Key Features
- +Deep technical SEO auditing
- +60+ SEO rules with GEO/AI analysis
- +Cloud-based with no installation
- +Scheduled automated audits
- +Team collaboration included
Verdict: Best for teams prioritizing technical SEO and AI visibility over backlink analysis.
Semrush
Best All-in-One Alternative
Semrush is Ahrefs' main competitor with a similarly comprehensive feature set. While some prefer Ahrefs' backlink data, Semrush offers more tools for content marketing and PPC.
Key Features
- +Comprehensive SEO suite
- +Strong keyword research
- +Content marketing tools
- +PPC and advertising features
- +Site audit included
Verdict: Best if you need content marketing and advertising tools alongside SEO.
Moz Pro
Best for Domain Authority Analysis
Moz Pro offers the original Domain Authority metric and a more accessible interface. It's less comprehensive than Ahrefs but more approachable for SEO beginners.
Key Features
- +Domain Authority metric
- +Link Explorer tool
- +Beginner-friendly interface
- +Site crawl and audit
- +Educational resources
Verdict: Best for teams that value the DA metric and need a simpler interface.
Majestic
Best Dedicated Backlink Tool
Majestic focuses purely on backlink analysis with its own metrics (Trust Flow, Citation Flow). If backlinks are your only focus, Majestic offers specialized depth at a lower price.
Key Features
- +Massive backlink index
- +Trust Flow and Citation Flow
- +Historic index data
- +Link context analysis
- +API access available
Verdict: Best for dedicated link builders who only need backlink data.
SE Ranking
Best Budget Full-Suite Alternative
SE Ranking offers Ahrefs-like capabilities including backlink analysis, rank tracking, and site audits at a significantly lower price point.
Key Features
- +Backlink checker included
- +Keyword research tools
- +Site audit features
- +Rank tracking
- +Competitive analysis
Verdict: Best budget option for teams needing Ahrefs-like features.
Focus on Technical SEO?
If site health and technical SEO matter more than backlinks, try WebAudit with AI visibility analysis.
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