Top 5 Semrush Alternatives in 2026
Semrush is powerful but expensive. Here are the best alternatives for different budgets and use cases.
Why Look for Semrush Alternatives?
Semrush is one of the most comprehensive SEO platforms available, but its pricing starts at $139.95/month and can be overwhelming for teams that don't need every feature. Many users find themselves paying for capabilities they never use.
Whether you're looking for better pricing, specific features, or a simpler interface, these alternatives offer compelling options.
WebAudit
Best for SEO Auditing with AI Visibility
If site auditing is your primary need, WebAudit excels where Semrush's audit tool is just one of many features. WebAudit adds unique GEO analysis for AI/LLM visibility that Semrush lacks entirely.
Key Features
- +Focused SEO auditing platform
- +60+ SEO rules plus GEO analysis
- +AI visibility optimization
- +Scheduled automated audits
- +Significantly lower pricing for audits
Verdict: Best for teams focused on technical SEO and AI visibility without paying for features they don't use.
Ahrefs
Best Overall Semrush Alternative
Ahrefs is Semrush's closest competitor with an arguably better backlink database and cleaner interface. It offers similar capabilities including site audit, keyword research, and rank tracking.
Key Features
- +Industry-leading backlink index
- +Comprehensive keyword research
- +Site audit with scheduled crawls
- +Rank tracking and monitoring
- +Content explorer for research
Verdict: Best all-around alternative if you need Semrush-like capabilities.
Moz Pro
Best for SEO Beginners
Moz Pro offers a more beginner-friendly approach to SEO tools with excellent educational resources and the proprietary Domain Authority metric that many still reference.
Key Features
- +Beginner-friendly interface
- +Domain Authority metric
- +Excellent learning resources
- +Site crawl and audit
- +Link research tools
Verdict: Best for teams new to SEO who value learning resources.
SE Ranking
Best Budget Alternative
SE Ranking offers most of Semrush's core features at a fraction of the price. It's a solid all-in-one option for small businesses and freelancers watching their budget.
Key Features
- +All-in-one SEO platform
- +Competitive pricing
- +White-label reports
- +Site audit included
- +Rank tracking and keyword research
Verdict: Best for budget-conscious teams needing all-in-one capabilities.
Ubersuggest
Best Free/Freemium Option
Created by Neil Patel, Ubersuggest offers a generous free tier and affordable paid plans. It's great for beginners and small sites, though less powerful than Semrush for serious SEO work.
Key Features
- +Generous free tier
- +Simple, clean interface
- +Keyword research tools
- +Basic site audit
- +Lifetime deal available
Verdict: Best for beginners and small sites on a tight budget.
Need Focused SEO Auditing?
If site auditing is your priority, WebAudit offers specialized auditing with AI visibility at a fraction of Semrush's price.
Start Free Audit